Toolhouse Design Company Completes Intuit QuickBooks 2003 Product Trials
Media, Inc., June 2003

Bellingham-based Toolhouse Design Company has wrapped production on Intuit's QuickBooks 2003 product trials. Intuit is the industry leader in business and financial management for small businesses, accounting professionals, and consumers.

The Toolhouse team developed a series of CDs and streaming movies to help potential users easily install free trials of several QuickBooks products and learn about important key features. Seven industry-specific and standard QuickBooks applications are explained through a series of interactive presentations, hands-on guided lessons, feature movies, and product overview tours. Streaming versions of these movies are shown on www.quickbooks.com.

Toolhouse was also responsible for designing the covers of the accompanying DVD-style cases, the enclosed booklet, and the CD label for an initial press run of 1,200,000 CDs. The CDs are available by request through television and direct marketing advertising campaigns.

The interactive presentations work as a front end to each trial, eliminating the frustrations often inherent in such installations and explaining what each product does and how it works. And Toolhouse designed each CD so that the interactive content remains on a user's hard drive, allowing them to go back to the CD to view any of the movies or hands-on guided lessons again.

Toolhouse Design Company, established in 1995, creates interactive and web-based applications for clients that extend the effectiveness of communication programs, enhance business processes, and increase revenue. This holistic approach has been the catalyst for the company's sustained, rapid growth.

From its inception, Toolhouse has enjoyed a steady stream of both small and large clients seeking to differentiate themselves from competitors. Diverse clients include such national and international power brands as Intuit (Quicken, QuickBooks, and TurboTax), Symantec (Norton AntiVirus, Norton Internet Security, and Symantec Security Products), and PricewaterhouseCoopers. Regional clients include Alpha Technologies, Ledalite Architectural Products, SensorLink Corporation, Carmadillo, Zervas Group Architects, and Resort Semiahmoo.